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美国高层管理培训班(信息沟通管理知识)

(Details of This Training Program; Updated on 09.10.30)




Please read the outline information of this training program before reading this page. This training program is taught by Harvard and other world leading experts at Harvard, therefore, at the following we have to follow Harvard standards to list the knowledge points this training program can offer. It is very different from other executive training programs that list big amount of fancy training topics. So if other executive training programs look more attractive to you, please do not apply to this training program. This training program class has limited seats, so this program only admits the applicants who really need the help and knowledge offered by this training program.


What You Can Expect
(What are the Details? )

The Senior Executive Program for China provides the opportunity for executives to step back from day-to-day responsibilities in order to acquire the integrated knowledge and global perspective required to successfully build up world leading brands.

Participants will:
*Learn these communication and information management knowledge possessed by the senior executives in many world leading organizations such as Harvard and Google (read the following article about Google company's information policy).
(The translation of this article is not accurate.)
http://www.tsinghua-sz.org.cn/news_view.asp?id=477
* Build a heightened awareness of the political, cultural, social issues in communicating with the world.
* Acquire the frameworks to develop and implement global communication strategies that help their companies stay ahead of competitors
* Assemble a portfolio of management approaches and gain insight into world leading information management
* Refine critical communication skills to succeed in senior institutional leadership
* Gain a high level of confidence that translates into effective communication throughout the organization
* Establish an invaluable network of peers for talking through the challenges and opportunities for China and global markets as their careers evolve

After this training program, participants will return to their companies empowered with the knowledge and skills to create competitive advantage in today's dynamic business environment.




Your Course of Study
(What are the Training Details? )

The Senior Executive Program for China offers an intensive, timely curriculum designed to meet the Information and Communication Management needs of top leaders in China-Asia and also to open the eyes of the attendants to all the things that are different from China-Asia. This Information and Communication development training program addresses how recent communication management innovations in China and the world are impacting management. As a result, the learning materials are highly relevant for preparing senior executives to lead effectively in local and global management.

This training program is taught by Harvard and other world leading experts at Harvard, therefore, at the following we have to follow Harvard standards to list the knowledge points this training program can offer. It is very different from other executive training programs that list big amount of fancy training topics. So if other executive training programs look more attractive to you, please do not apply to this training program. The format of this short program is similar to the short executive programs at the following links:
http://www.exed.hbs.edu/programs/lrie/


Module One: Attend Harvard standard training lectures related to communication given by several world leading experts and scholars at Harvard campus ( 5 days)

*Organization Information policy and innovation;
Learn these communication and information management knowledge possessed by the senior executives in many world leading organizations such as Harvard and Google (read the following article about Google company's information policy).
(The translation of this article is not accurate.)
http://www.tsinghua-sz.org.cn/news_view.asp?id=477
*Organization Communication policy and brand reputation; Study the case of Harvard and MIT university Communication policy
*Communication skills as a leader
*Corporate Communication;
*Public Relation;
*Intercultural communication;
*Global Communication;
*Global Marketing;
*Create online brand



Module Two: Practice global communication skills (5 days):

Introduce our attendants of this program to the business and government executives in different places from North America and also from other countries. This training program teaming team will guide them how to communicate with business people, scientists and government employees in other nations. These activities provide a rich learning experiences that allow attendants to understand the power of Global Communication capability and skills.
*Exchange information with some government executives in some of these cities, states and provinces: Massachusetts, Boston, New York, Washington D.C., Chicago, Michigan, New Hampshire, Maine, Rhode Island, Canada Toronto, Canada Montreal (French speaking city)
*Visit several world leading universities, research centers, business libraries and computer science museums in America: e.g. World best communication research center MIT Media Lab, Harvard Law School where America President Obama earned law degree
*Make connections with some executives from several world leading brands. This program decided to provide the following unique help: Each class attendants are given the special opportunity to meet the executives from one business sector related to their business, e.g. if the major attendants of one class request to visit companies related to biotech products, this training program will spend special time to arrange this. The company head office of many world leading brands are located around this American college and high-tech region.



Executive Training Program
on Global Communication

Institute of Communication
_________________
eGlobeBiz@Gmail.com
24x7 Global Tel. 1-617-418-3326 (U.S.)
24x7 Global Fax: 1-425-7990530 (U.S.)
North America: Harvard & MIT, Boston

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